Kate’s Favorite Kids’ Brands Sell Out In Minutes
As heirs to the throne, Kate’s children are expected to dress properly whenever they’re out in public. She selects classic outfits for her kids, from brands like Rachel Riley, Amaia Kids, Papouelli, and Pepa & Co.

It’s common for kids’ jackets and outfits to sell out within minutes after one of the young British royals is spotted wearing them. In 2016, before the birth of Prince Louis, London-based consulting firm Brand Finance estimated that the two eldest royal kids will contribute a combined $7.7 billion to the UK economy during their lifetimes.