BLACKPINK was the first K-Pop girl group to perform at Coachella
Coachella is one of the biggest music festivals, and it’s a prime spot for exposure to both industry insiders and a wide-ranging audience. Paul Tollett – Coachella founder – reportedly traveled to South Korea to personally invite BLACKPINK to participate in 2019’s lineup.
“I just want people to get out there and stumble upon the music” – Paul Tollett, Founder of Coachella