International House of Pancakes

IHOP hasn’t been able to sell as many pancakes, crepes, and omelets as it used to. As younger customers move toward cost-effective methods of cooking at home and healthier options, the well-known breakfast place is struggling to keep its customers.
It recently tried focusing on other options like burgers, which led to a lot of backlash over its “IHOB” promotion. Unfortunately, this well-known pancake house may have to close soon if it can’t find another way to draw in customers.