Rihanna – Fenty Beauty

Before she was a pop star, Rihanna was Robyn Rihanna Fenty, just a girl in Barbados playing with her mother’s lipstick. Rihanna was inspired to create Fenty Beauty to fill a void in the industry for products that traverse all types of skin tones. She launched a makeup line “so that women everywhere would be included,” and created formulas for hard-to-match skin tones. “Makeup is there for you to have fun with,” she says on her website. “It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”