Qdoba

Qdoba’s biggest problem over the years may be bad management. While it does okay in the market, bad management decisions and missed opportunities seem to hurt the brand a lot. It faced troubles when its costs increased significantly due to legislative changes.
However, the company missed its best opportunity to draw in customers as an alternative to Chipotle. As Chipotle faced food crisis after food crisis, Qdoba did nothing to take advantage of the situation.